Mayesh's Blog

By Yvonne Ashton on 8/1/2014 1:06 AM

In this edition of the Mayesh Product Showcase, Lisa will walk us through a flower pull for the month of August, a transitional period for flowers. This color palette is great for both summer and fall, pulling flowers from both seasons.

Featured products: 

By Yvonne Ashton on 7/31/2014 6:31 PM

In her last installment for the 2014 Mayesh Design Star Contest, Patience will show us how to create a rustic design using pallets, Mill Stone containers from UCI and elements taken from nature. This design would work great at any event!

Featured product: liatris, ruscus, Miricle roses, pincushion protea and green thistle.

Hard goods: Mill Stone containers from UCI, Oasis blocks, moss, pheasant feathers, deer antlers, pallets and angle iron.

If you are #TeamPatience, this is your last chance to support her by watching her video during the month of August!

By Yvonne Ashton on 7/31/2014 5:05 AM

Guest Blogger: David Dahlson

Anyone who has been in the cut-flower industry for ten years or more will remember the unique peach color of the Osiana rose. Its disappearance left a void in the florists palette as it was a unique peach that went well with many a peach taffeta or silk fabric. Clear, pure and homogenous it was very popular, but, perhaps due to its inherent banality it slowly faded until today there are no growers of repute with this variety in the ground. 

But recently Rosen Tantau, a key rose breeder from Sparrieshoop, Germany introduced a variety called “Wedding Rose®” which upon unfurling its plethora of petals displays that rich deep peach color that was so appealing in Osiana. But whereas the latter was a high-centered hybrid tea-rose, this glorious cultivar is an over-sized complex bloom with at least 60 petals. They are displaced in the form of an old damask-bourbon cross, fully double and while often fully quartered, many blooms have a somewhat informal and billowy structure. When tight, in the form as it arrives to the client, it has creamy exterior petals, the actual guard petals being significantly green, but not to worry as the exuberant color is quick to show as it opens. I highly recommend that the guard petals be removed when the flowers are processed.

We expect this to be a great rose for the 2015 season, but for this year expect only occasional flushes as growers harvest sporadically while they structure their plants.

By Yvonne Ashton on 7/30/2014 1:06 PM

International Lonely Bouquet Day was officially held on June 29th, but we thought it would be fun to have hundreds of florists spread happiness and the love of flowers for our 2014 National Open House!

The event took place on June 25, 2014.  We provided a great selection of complimentary flowers for our customers to create a bouquet, which they left for unsuspecting recipients across the country - over 250 bouquets in all.  Spreading joy one bouquet at a time and bringing smiles to people’s faces!

Watch the video to see a sample of the bouquets made at each of our wholesale flower branches - Bakersfield, Carlsbad, Chandler, LA Flower Market, Las Vegas, LAX, Orange County, Oxnard, Phoenix, Portland, Riverside, Charlotte, Cleveland, Miami, and Detroit.

We received a great response on social media from many who received the bouquets.  Be sure to read & see the reactions here by clicking the following link: 

By Yvonne Ashton on 7/23/2014 11:57 AM

It is here!  WF&FSA tasked its Marketing Committee, which included yours truly and Ben Powell among others, to create a marketing toolkit for you … our customers … florists.  So we created a guide that reviews all things marketing from social media to guerrilla marketing and everything in between.  Looking for #hashtag ideas, want to try an out-of-the-box campaign, just want to know how to get started using Pinterest?  No problem.  Wholesale Florists across the country want to help and this is a start of providing that type of help.

The toolkit covers the following topics:

By Yvonne Ashton on 7/18/2014 5:47 AM
Jessica Simpson tied the knot with her beau, Eric Johnson earlier this month!  We often supply flowers to celebrity wedding florists, but most of the time we cannot talk about the details.  However, today I am able to share with you that we did work with Mark’s Garden, who created the beautiful wedding flowers.  Pretty cool, right? 

People provided video below so you can peak at all of the lovely details!  The flowers lent itself toward a woodland glam look inspired by “Great Expectations” brimming with Amnesia Roses, Earl Grey Roses, Quicksand Roses, Metalina Roses, Supergreen Roses, Hanging Green Amaranthus---lots, Green Ivy---lots (basically created a forest), Pieres Japonica, Green/purple Dutch import Hydrangea---called “Magical Amethyst Coral”, Blushing Bride Protea, Silver Brunia, Green Trachelium, Green Trick Dianthus, Rosemary, Green Eryngium, Antique Green Hydrangea, Italian Ruscus and Light Pink Astrantia
By Yvonne Ashton on 7/14/2014 6:06 PM

If I could narrow down the reasons why designers throw their hats into the Mayesh Design Star contest to just one, I would say it is because they want to give back to their industry and Tony fits the bill!  He is truly passionate about floral design and has a drive to give back and inspire others around him – his floral extracurricular activities attest to that.  Please read on to get to know this month’s Mayesh Design Star finalist, Mr. Tony Medlock AIFD!

If you are #TeamTony, please be sure to watch this month’s video and stay tuned for his final installment in October!

By Yvonne Ashton on 7/14/2014 7:59 AM

I know you all love to see floral art and fashion!  Kelly from our LA Shipping Department sent over pictures of a floral dress created by Amanda Tucker, designer for Blossoms at Biltmore Park in Asheville, NC.  The dress was designed as her entry in the Asheville Community Theatre’s Annual Costume Drama Competition - not only did she win in her individual category but she took home the grand title of Best In Show.  Congrats Amanda!!

Here are the dress details:

By Sabrina Mesa on 7/9/2014 9:39 PM
When it comes to bling and WOW Bisli Vazquez knows what brides want. Bisli and her team presented the attendees with some great or as she would say “Amazing” bouquet ideas at this year’s Catersource Event Solutions and Idea Factory show in Las Vegas. It is hard to outshine the lights outside, but Bisili managed to do just that.
By Yvonne Ashton on 7/9/2014 4:04 PM
We are truly blessed to be involved with several organizations that strive to make a difference in people’s lives.  One such organization is the Southeast Michigan American Heart Association!  Our CEO, Patrick Dahlson, along with members from our Detroit branch attended this year’s event at the Eastern Market last month.  See a couple of pictures from the ball below and be sure to watch the video – I have found a new hero in a little boy and his name is Jackson Smoke!

Mayesh Bloggers

Yvonne Ashton

I plan on bringing our readers all things flora and fun, mixed with some serious posts about the flower business. I like to think of myself as pretty well-rounded - having passion for design (flowers, web, decor, etc.), marketing, photography, tech, and business. I'm a huge believer in continual education, so I'm always looking for new ideas and hope to share that journey with you!

View Yvonne Ashton's profile on LinkedIn

Sabrina Mesa

Hola! My goal for this blog is to help navigate the winding waters of the floral industry. We will have a lot of fun along the way of course. We will cover everything from recaps of shows across the world, tips and tricks, trends and of course those questions we all have but are too embarrassed to ask our sales rep. Have no fear Sabrina the Explorer is here!...with backpack, map and all *wink*

View Sabrina Mesa's profile on LinkedIn

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Recent Entries

New Peach Rose - Wedding Spirit
2014 Mayesh Lonely Bouquet - The Bouquets
WF&FSA Florist Marketing Toolkit
Jessica Simpson's Wedding Flowers
Interview: Tony Medlock AIFD
Floral Dress for Costume Drama Competition
Catersource/ESIF 2014: Amazing Bridal Bouquets
Detroit Heart Ball 2014
Join the Conversation: Social Media & Survey
Floral Perspective: Hot Tropics with Tony Medlock
Adopted Mayesh Lonely Bouquets 2014
Today's Word is Operculum
Jodi Duncan AIFD Instagram Takeover: WAFA Ireland
Kim Kardashian & Kanye West's Wedding Flower Wall
World Cup Blooms in Brazil: Blushing Bride Protea
Brasil Mundo das Flores (Brazil World of Flowers)
Interview: Beth O'Reilly AIFD, TMF
Bartzella Hybrid Peony at Mayesh Wholesale Florist
Eremurus at Mayesh Wholesale Florist
AIFD 2013: The Kabuki
Webinar: Price Sensitive Brides - An Action Plan
Sarah Bernhardt